The Heart of the Home – A digital rebrand for Bessemer
Digital Rebrand, Design System, EDMs, Website, Social & Campaign Assets
Concept and Strategy:
The rebrand brought Bessemer back to its true place: the centre of the table. Together with the brand designer, we shaped a digital-first style guide that translated heritage, family and shared meals into a living visual system. The Italian-inspired palette, expressive typography and the heart motif became the foundation for a warm, recognisable and scalable brand world that could hold both storytelling and retail intensity.
My Role:
Co-created the digital style guide and led its rollout across all online touchpoints.
I designed the promotional lockups and built the asset ecosystem: EDMs, website, landing pages, web banners and paid and organic social, ensuring every execution felt emotionally connected and visually consistent.
The Process:
We defined a flexible framework where brand and promotion worked as one. Cinematic lifestyle imagery carried the feeling of togetherness, while a clear typographic hierarchy allowed complex offers to remain elegant and on-brand. Modular templates enabled fast campaign delivery without losing the warmth and authenticity of the new identity.
The Result:
A cohesive digital experience where every campaign felt like part of the same story. The system increased speed to market, strengthened brand recognition and turned promotional moments into something more meaningful: familiar, nostalgic and made to be shared.
Deliverables: Creative Concept, Animation, Digital Assets and eDMs.
Digital Design & Graphic Design.
— Adobe Photoshop, Illustrator
Client: Bessemer
Year: 2025