The Good Guys – Seasonal Campaigns
Creative Concept, Animation, EDMs & Digital Assets
Concept and Strategy:
High-impact digital campaign creative for The Good Guys’ major promotional campaign, designed to translate complex retail offers into clear, conversion-led experiences. The focus was on bold hierarchy, modular systems and responsive layouts that could scale across website, EDM and mobile while maintaining strict brand consistency.
My Role:
Creating the visual direction and layout systems for sale campaign
Designing responsive website assets, landing pages and promotional tiles
Developing EDM creative and mobile-first executions
Producing reusable templates for efficiency across future campaigns
Ensuring brand consistency while working within tight retail timeframes
The Process:
Started from the promotional brief and mapped content across all touchpoints. Built a flexible, component-based design system to enable fast production, seamless resizing and consistent campaign rollouts. Delivered developer-ready files with performance and responsiveness in mind.
The Result:
A cohesive, conversion-focused digital campaign delivered across multiple platforms. The modular approach increased speed to market, ensured brand consistency and allowed rapid adaptation for high-frequency retail sale cycles.
Deliverables: Creative Concept, Animation, Digital Assets and eDMs.
Digital Design & Graphic Design.
— Adobe Photoshop, Illustrator, After Effects
Client: The Good Guys
Year: 2018/2022