Deborah Hutton Catalogue
Campaign Catalogue, Print & Digital
Brief:
Design a seasonal catalogue for the Deborah Hutton Home Collection, using pre-selected product photography and promotional content. The goal was to present the range beautifully across both print and digital platforms, driving in-store and online sales.
My Role:
Full layout design & visual direction
Colour matching and image curation
Grid system & typographic hierarchy
Integration of quotes and narrative flow to elevate the brand story
Collaboration with marketing to ensure commercial accuracy
The Process:
Working under tight timelines, I structured the catalogue to balance product density with moments of calm. Strategic use of full-bleed quote pages and curated imagery helped break up content and create visual rhythm. Attention to alignment and spacing ensured clarity, consistency, and polish.
The Result:
The catalogue was delivered across print and digital with strong internal feedback. It contributed to notable sales uplift during the promotional period, reinforcing the value of cohesive design and brand storytelling.
Deliverables: Creative, Graphic Design, Magazine
Campaign Catalogue, Print & Digital
— Adobe InDesign and Photoshop
Client: House - Deborah Hutton
Year: 2023