Candito, Artisanal Candied Fruits
Brand Identity, Packaging, Web & Social Launch
Concept and Strategy:
As the founding designer, I helped shape Candito’s brand from the ground up: defining its identity, positioning, and presence across every customer touchpoint. Inspired by vintage confectionery packaging, I developed a visual language that felt handmade, natural, and joyfully nostalgic, while remaining clean and modern for today’s audience.
Through competitor research and strategic thinking, I positioned Candito as a premium yet approachable artisanal sweets brand, known for quality ingredients and seasonal creativity.
My Role:
Brand identity & packaging design (business cards, food labels, jars, boxes, cards, inserts)
Website design & build (Squarespace)
Instagram launch & content curation
Competitor research & positioning strategy
Seasonal campaigns & special edition releases
The Process:
I designed custom food and jar labels, delivery packaging, and an unboxing experience that felt thoughtful and personal. Built a simple, intuitive eCommerce site on Squarespace, and curated a warm, engaging social media presence. Seasonal releases like Christmas and Easter added moments of delight and kept the brand feeling fresh and relevant throughout the year.
The Result:
Candito launched successfully as a small-batch brand with a strong visual identity and loyal following. The cohesive experience across brand, product, and social helped it stand out in a saturated space and establish an emotional connection with customers. This project remains one of my proudest examples of building a brand holistically, from concept to customer.
Deliverables: Visual Identity, Print Graphic Design for packaging, Digital Graphic Design work on website, and social media contents.
— Adobe Illustrator, Photoshop, InDesign
Client: Candito
Year: 2024 - current