Honda Civic Sedan – Black Pack Launch
Landing Page Design & Campaign Creative
Concept and Strategy:
Honda launched the Civic Sedan Black Pack. The goal was to design a visually captivating, user-friendly landing page that showcased the sleek, sporty character of the Civic Black Pack while clearly communicating its features and value.
My role:
Designed the landing page layout and visual direction
Selected and edited a hero image to highlight the Black Pack’s unique features (glossy black finish, alloy wheels, modern grille)
Developed a clean, minimal design that aligned with Honda’s brand identity
Wrote compelling headlines and persuasive copy to convey benefits and create purchase interest
The Process:
Focused on a clean, intuitive layout that balanced visual impact with easy navigation. Chose high-quality imagery to emphasise the pack’s premium design elements. Integrated concise copy and clear calls-to-action to drive engagement and guide visitors seamlessly through the page.
My result:
Delivered a polished landing page concept that reflected Honda’s premium positioning while effectively promoting the Civic Sedan Black Pack. The design captured the car’s elegance and performance while making the offer clear, enticing, and easy to explore.
Deliverables: Creative, Digital Graphic Design work on landing page.
— Adobe Illustrator, Photoshop & Sketch Pro
Client: Honda
Year: 2018