NOOK
Brand Creation, Product & Digital Campaign
Concept and Strategy:
NOOK is a new cookware brand that blends style and performance, pieces that cook beautifully, clean easily, and look great in any kitchen. This full 360° launch covered naming, branding, packaging, product presentation, and digital marketing, with the goal of creating a premium yet approachable brand presence across every customer touchpoint.
My Role:
Developed brand, logo, and visual identity
Designed packaging for the cookware range
Designed and built digital assets: landing page, EDMs, banners, and social media content
Crafted messaging to align with NOOK’s premium yet approachable personality
The Process:
Started by defining the brand positioning and personality, then created a clean, contemporary visual identity that reflected NOOK’s balance of performance and style. Designed packaging in multiple colourways (Cream, Denim, Sage) for strong shelf appeal. Built a digital presence with a product-focused landing page, engaging EDM campaigns, and social content, ensuring a consistent brand voice and look across all channels.
The Result:
A cohesive, multi-channel launch that introduced NOOK as a standout in the cookware market. The unified branding, premium packaging, and engaging digital campaign established strong awareness from day one and positioned NOOK as a stylish, functional, and desirable kitchen essential.
Deliverables: Creative, Brand Identity, Digital Graphic, eDMs, Web Banners and Social Media Contents.
— Adobe Illustrator, Photoshop, InDesign
Client: Robins Kitchen
Year: 2025