Bessemer – Mix & Match 50% Off Campaign
Creative Concept, Animation, EDMs & Digital Assets
Concept and Strategy:
Bessemer is a premium cookware brand with over 50 years of heritage. For this sitewide promotion, the goal was to create a visually appetising and conversion-driven campaign that promoted 50% off RRP when buying any 2 items or more. The creative needed to work seamlessly across EDM, social, and website hero spaces, while keeping Bessemer’s premium brand look and feel.
My Role:
Developed the campaign concept and creative direction from scratch
Designed static and animated hero assets for EDM and website banners
Created recipe-themed EDMs to align with the cookware’s everyday appeal
Designed social media assets and animated posts to boost engagement
Ensured consistent branding, typography, and visual hierarchy across all channels
The Process:
Started with brainstorming visual themes around home cooking and quality cookware. Created hero imagery combining beautiful food styling with product shots to highlight key cookware pieces. Built animated GIFs and social videos to bring motion and appetite appeal to the promotion. Designed and deployed EDMs that paired campaign messaging with curated recipes, encouraging both inspiration and purchase.
The Result:
A cohesive multi-channel campaign that reinforced Bessemer’s premium image while driving urgency for the promotion. The mix of static and animated assets, plus the recipe-led EDMs, created high engagement and a seamless user journey from email to product page, supporting sales throughout the campaign period.
Deliverables: Creative Concept, Animation, Digital Assets and eDMs.
Digital Design & Graphic Design.
— Adobe Photoshop, Illustrator
Client: Bessemer
Year: 2025